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Leftists blast Dolly Parton's '5 to 9' Super Bowl ad that celebrates 'working' for your 'dreams' — and the backlash is fierce
The Blaze ^ | 2/9/21 | Dave Urbanski

Posted on 02/10/2021 10:28:57 AM PST by Impala64ssa

'Why would singing the praises of work be "disappointing" to anyone but a commie?'

One of many Super Bowl commercials making headlines the day after the big game features country music legend Dolly Parton turning her iconic song "9 to 5" on its head by celebrating the grit and determination of entrepreneurship as folks out there are "working working working / working 5 to 9" until their "dreams come true."

un stuff, eh?

Well, not for everyone. A number of news outlets published pieces severely criticizing Dolly. In fact, a writer who penned an NBC News op-ed Sunday blasted the singer's "tone-deaf misstep" and "rare miscalculation."

Say what? "Rather than paying homage to the spirit of the original song, which made no bones about the exploitative nature of the daily grind, the commercial for Squarespace features a tinny ode to the side hustle," Kim Kelly wrote. "Its office workers are portrayed as being overjoyed to continue working after hours, their side hustles are painted as freeing, fun and fulfilling, and the song itself encourages them to 'be your own boss, climb your own ladder.'"

More from Kelly's op-ed:

Now, Parton's silvery voice is being used to promote the false virtues of working overtime, when so many gig economy workers are barely scraping by and the tech companies who employ — but misclassify — them are raking in boffo profits. The gig economy is a wretched alternative to a stable paycheck and proper benefits, and efforts to paint it as a matter of "independence" or "being one's own boss" downplay how hard it is for so many gig workers to make ends meet. The lack of a safety net has become even more apparent thanks to the increased demands and dangers of the COVID-19 pandemic Parton herself has helped combat; delivery drivers, grocery shoppers and other gig workers have become a lifeline to so many, and yet they remain stripped of the protections and dignity they deserve. She added that "as we all love Parton, she's still a capitalist and still a very, very rich woman; she has a vested interest in boosting her public profile, and Squarespace surely paid dearly for the privilege of borrowing some of her sparkle. Parton doesn't need the money herself, but between funding her philanthropic efforts, supporting her family and local community and expanding her empire, I can see her welcoming an influx of filthy lucre. The reality is that it made good business sense, and she's always been a shrewd businesswoman."

It's worth noting that Kelly, according to her op-ed bio, also is an "organizer" who specializes in "labor, politics and working-class resistance" — which makes her reaction to Parton's "5 to 9" tune not terribly surprising.

But that ain't all Kelly wasn't the only one to sling arrows at the beloved songwriter, either:

Slate's pop culture writer and editor Hilary Hughes chided Parton for the same reasons, saying the ad "diminished one of the most potent, and beloved, messages behind her own work while dressing it up as a tribute." Newsweek published an analysis calling the commercial "disturbing" and full of "propaganda" that reflects "an insane ideology." And Jessica Bennett — a New York Times editor at large who covers women and culture — didn't like the commercial's theme, either, saying it ignores the present reality of "American women" who now "deal with ongoing job losses, economic challenges and just plain fatigue." What was the reaction? As you might expect, many folks weren't happy with Kelly's op-ed — and they hit back on Twitter by telling her it actually does take hard work and determination to get where you want to go in life. And that such a path is more gratifying to travel upon than one featuring more and more stuff handed to you:

"Why would singing the praises of work be 'disappointing' to anyone but a commie?" one Twitter user asked. "Remember: the left *hates* the idea of the individual building something and making the world a better place," another user noted. "They'd rather you worship at the feet of the state — the government should provide and decide who succeeds and what you need for life." "I think you misinterpreted the commercial," another commenter said. "The 'hustle' isn't to work more jobs. It's to build something on the side that you love and eventually leave the drudgery of cubicle life ... that's how most small businesses are started." "What's wrong with working? Millions of us go to work every day and dream of someday working for ourselves to have more freedom and independence," another user noted. "The point is, we work hard no matter what for ourselves and our families. This work ethic is worthy of praise."


TOPICS: Humor; Society; Sports
KEYWORDS: dollyparton; snowflakery; wokeness
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Poor Dolly don't get no respect! She tries to be woke offering tacit support to Biden's Lynch Mob and here she is running afoul of leftist dogma. Dolly, sweetie, you just can't win with these losers.
When you become your own boss, yeah life can be very difficult and working 5-9 sometimes goes with the territory, my dad started a couple of small businesses and that's the way it is. But persistence pays off, and if you work hard AND smart it'll pay off big time.
1 posted on 02/10/2021 10:28:57 AM PST by Impala64ssa
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To: Impala64ssa

She proudly said black lives matter. She refused a Presidential medal from Trump. And it isn’t enough for social justice jihadis’ lynch mobs that tear every blasphemer and accused innocent down.


2 posted on 02/10/2021 10:31:17 AM PST by tbw2
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To: Impala64ssa

The left is communist. Always has been. Always will be.


3 posted on 02/10/2021 10:32:47 AM PST by bk1000 (Banned from Breitbart)
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To: Impala64ssa

People really get upset over a Super Bowl commercial?


4 posted on 02/10/2021 10:33:27 AM PST by Meatspace
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To: Impala64ssa

Anyone who wants to play the left’s game needs to play by their rules - just offering lip service won’t be enough. Parton is discovering that. Some hefty contributions to BLM should buy her some time.


5 posted on 02/10/2021 10:33:34 AM PST by AnotherUnixGeek
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To: tbw2
She refused a Presidential medal from Trump.

She did not "refuse" a medal from Trump. She could not attend at the scheduled times - also said she doesn't believe she really deserves it and isn't sure she would want to accept such an award even if circumstances permit.

6 posted on 02/10/2021 10:33:36 AM PST by Republican Wildcat
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To: Impala64ssa

Well, leftists have a point.

Working, even 9-5, or working at all, is so, pre-pandemic.

Why work when the federal government can just mail or deposit your ‘wages’?

Everybody deserves a minimum wage, even if not deserved or worked for. The wonder is, why are illegals even bothering to come into the country? The U.S. can just send them checks into their home country. Everybody wins. ;)


7 posted on 02/10/2021 10:34:29 AM PST by adorno
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To: Impala64ssa

Commies dont want ANYONE to work, PERIOD..what they want is everyone to be on the Govt tit for the rest of their lives so their loyalty is ONLY to Govt..they would be slaves to the Govt, begging for every morsel, money, food, shelter, everything..that is how commies want us to live our lives


8 posted on 02/10/2021 10:35:09 AM PST by Sarah Barracuda
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To: Impala64ssa

What about the lawyers who do 60 billable hours per week in order to make partner?


9 posted on 02/10/2021 10:35:19 AM PST by reg45 (Barack 0bama: Gone but not forgiven.)
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To: Republican Wildcat

That sounds like a diplomatically phrased refusal to me.


10 posted on 02/10/2021 10:35:41 AM PST by DarrellZero
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To: Impala64ssa

These people are soulless devils and need to be stopped.


11 posted on 02/10/2021 10:36:06 AM PST by thefactor (yes, as a matter of fact, i DID only read the excerpt )
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To: reg45

Where does one get a job where they call roll in at 9:00 and walk out right at 5:00?


12 posted on 02/10/2021 10:38:07 AM PST by Meatspace
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To: Impala64ssa

Old Japanese proverb: “The nail which sticks up is hammered”

This one just has big boobs


13 posted on 02/10/2021 10:38:43 AM PST by V_TWIN (Where's Hunter???)
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To: V_TWIN
LOL! Well, Johnny Carson certainly took notice :-D
14 posted on 02/10/2021 10:41:55 AM PST by Impala64ssa (Virtue signalling is no virtue)
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To: Impala64ssa
The gig economy is a wretched alternative to a stable paycheck and proper benefits, and efforts to paint it as a matter of "independence" or "being one's own boss" downplay how hard it is for so many gig workers to make ends meet.

I'm so glad leftists care about me and my efforts to make a living, and have decided that the independent contractor work that I used to have before California's AB 5 eliminated it just wasn't good enough.

Thanks, caring leftists. You've cared me right out of employment.

15 posted on 02/10/2021 10:42:03 AM PST by Lizavetta
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To: Impala64ssa
efforts to paint it as a matter of "independence" or "being one's own boss" downplay how hard it is for so many gig workers to make ends meet.

They may have half a point - corporate globalists have for decades suppressed American wages with offshoring and foreign labor (legal and illegal). It's an empirical question whether side hustles are more often done out of ambition or necessity.

16 posted on 02/10/2021 10:42:42 AM PST by NobleFree ("law is often but the tyrant's will, and always so when it violates the right of an individual")
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To: Impala64ssa

F’em!


17 posted on 02/10/2021 10:44:42 AM PST by EQAndyBuzz (Keep the Faith. Everything happens for a reason.)
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To: Impala64ssa

Yet,some of them wanted oprah (who doesn’t need anymore money) to run for president..


18 posted on 02/10/2021 10:45:06 AM PST by Leep (Save America. Lock down Joe Biden!)
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To: Impala64ssa

Here’s my thought on this. I think these leftists all tacitly acknowledge that they’re a bunch of dimwitted slackers and they hate to see others put in extra effort and achieve. So they’d rather throw stones instead because it’s easier than to actually work hard.


19 posted on 02/10/2021 10:46:12 AM PST by NohSpinZone (First thing we do, let's kill all the lawyers)
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To: tbw2
She refused a Presidential medal from Trump.

She also refused it from obammy.

20 posted on 02/10/2021 10:50:39 AM PST by TangoLimaSierra
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