Posted on 10/22/2017 10:38:31 AM PDT by 2ndDivisionVet
Last week I returned from a big journalism conference, and it cemented a hunch Ive been ruminating on for a little while now: A lot of the chatter in the hallways was about data suggesting that readers have started paying less attention to the quick-churn news cycle. Web traffic to news sites appears to have declined across the board from the spikes after Trump was elected.
Thats a problem for a lot of an industry that derives most of its revenue from the ad impressions that load every time you click on a story, whether or not you end up actually reading it.
But it might also be good newsif it means that as a society, were ready to engage with the news in a different, less frantic way.
Before I unpack that, though, Ill level with you: I also suspect fatigue is a big reason were behind on our fall pledge drive. We need to pick up the pace to make our $200,000 budget, so even ifespecially ifyoure feeling like its just too much right now, I hope youll keep reading and that youll support Mother Jones journalism with a tax-deductible donation today.
Now lets dig in on the question of fatigue, because its a real concernand our team isnt immune from it either. From Charlottesville, devastating hurricanes, and the mass shooting in Las Vegas to attempts to kick millions off of their insurance or reversals on DACA (to name just a fewtravel bans! North Korea! Iran!), its been a tough run.
So as counterintuitive as it seems, lets think back to a moment we all remember very precisely: The night of November 8, 2016. That moment when it became clear that Donald Trump would be our next president.
People dealt with that night a lot of different ways, but Ive heard one thing from almost everyone I know: We all felt our compass very intensely that night. We felt it in our bones. We were really connected to our values, and we knew that our values demanded that we pick up our tools and start hammering away at what seemed like the daunting task of advancing democracy, justice, and progress.
Heres how a former tech executive put it to me at an event recently: I realized that night that I couldnt outsource participation. I couldnt leave democracy to other people.
As people thought about what democracy means to them, many of them found their way to journalismincluding Mother Jones. We saw tens of thousands of new subscribers and supporters sign up, and we took that as a mandate: to reconfigure our priorities, to double down on the work that is most critical now, to be worthy of the trust that our audienceyou!places in us.
Nine months in, if we feel a little overwhelmed, its for good reason: They want us to be. The more they get us thinking its impossible to keep up, the less we can pull back and keep eyes on our compass. So whenever I battle the fatigue that is inescapable at times like this, I try to think back to that moment, when we all knew it would be a long slog, and we couldnt afford to feel hopeless. (You can let me know how youre feeling and hear from fellow readers at the end of this article.)
And theres one other thing we realized at that moment: We could no longer keep going the way we were. Thats where I come back to the changing patterns in news consumption. Maybe its a good thing that were no longer frantically clicking on every outrage-inducing link in our Facebook feed. Lots of you have told us that you are unplugging a bitnot from the issues, but from the blur of headlines. That you are taking the time to read more deeply, and to connect with others for real (yes, even face to face) conversations.
And it turns out that by doing this, you may be fighting the propagandists in the most effective way there is. Last year, the nonpartisan research organization RAND released a study of messaging techniques used by Kremlin-controlled media, known as the Firehose of Falsehood. Here are their two main takeaways: Russian propagandists utilize high numbers of channels and messages, along with a shameless willingness to disseminate partial truths or outright fictions that entertains, confuses, and overwhelms the audience.
Sound familiar? Its very similar to what weve been seeing from Trump and his allies in the last year and a half.
But the propagandists worst nightmare is for the audienceusto hold on to our grounding. The study concluded that the best way to counter deception and media manipulation is getting ahead of the lies with accurate information, and exposing the propaganda as suchbecause fighting it case by case, story by story, is a daunting, and losing battle.
Its a tall order, and I wont pretend we can do it on our own, but Mother Jonesand most journalismexists to make it harder for the firehose of falsehood to work. If thats what you want, I hope youll join us with a tax-deductible donation to help us reach $200,000 so we can keep digging up facts and get them to millions of readers for free. We only have two weeks left in our pledge drive, and we still need to raise about $100,000 to stay on track.
We cant let Trump-era politics become the new normal. But we also cant respond to every development as a brand new, hair-on-fire crisis. By recognizing the playbook, and refusing to let it work you up or beat you down, we can hold on to the strength and wit were going to need for the road ahead. Thats what were committed toand I hope youre with us.
Id love to hear your thoughts on Trump fatigue, because when I say being a reader-supported nonprofit means we answer only to you, thats not empty rhetoric. We not only need to double down on fact-finding reporting during times like these, we also need to listen and learn from you.
Poor snowflakes. Perhaps they will melt and evaporate away.
Maybe, if they are sooooo fatigued, they could just quit focusing on hating him so much and unpucker a bit and live their lives.
Die Ministry of Propaganda, die
The night that Trump won, I had to be up at 5am to begin my long commute to my job in Manhattan. Around 4am, I finally wound down enough to where I could doze for about an hour. When it was time to start getting ready for work, I felt like I was gliding on air and just had 10 hours of restful sleep. It’s been pretty much that way since. Whenever I start feeling down about something, I remind myself that Trump won and all is good again!
Not at all. I love all the winning.
“Are You Wrestling With Trump Fatigue?”
No, democrat fatigue.
My takeaway is they get paid for ad impressions. If you click on their website links, they get paid.
Stop funding the Left.
Do not click on their websites.
Cut your cable tv. They get paid whether you watch them or not. Half of CNN’s revenue is cable subscriber fees. If you pay the cable company, you are funding the Left.
Funny that You mention Wills...
I just twisted mine so tight
My liberal types will hate me
And conservative types will laugh
All the way to the Bank!
Unless ,
Of course a Stripper knocks on My Door!
I wouldn’t cut any of my kids out of my will because of political leanings.
.
I don’t feel sorry for them. More winning, please.
JoMa
Like in tired of winning?
No, not yet.
+1
As long as Democrats stay miserable decent people should be happy....
“I ain’t no ways t-i-r-e-d”....to quote Hitlery Rotten Criminal.
President “Trump fatigue”??? These losers haven’t seen anything yet. President Trump likely will have 11+ years remaining during which these lunatics will either have their heads explode or implode. I laugh at their dilemma, ridicule their every utterance and take solace in America becoming GREAT again. What weak, pathetic, sick lunatics.
Mel Brooks says:
“Don’t be stupid.
Be a Smarty!
Come and Join,
the Nazi party!”
I have MSM news coverage of Trump fatigue!
Actualy, Rat fatigue. I think Trump’s doing a great job so far.
They're math challenged.
0 X 2 = 0
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