Neither. Are sentence. Fragments.
In the case of many of these prescriptions, my answer is
“Never, never, unless it’s pertinent”.
Useful advice I’ve heard and followed is simpler: Describe rather than tell, such as, “I couldn’t see the houses unless lightning struck near them, and I was in continual danger of getting wetter than was prudent.” rather than, “It was a dark and stormy night.” Usually.
Then I’ve also been told to say one and only one thing at a time. A second message cuts reader acceptance in half, so if you’ve additional messages, keep them subtle or save them for another time.
Oh, and of course pay attention in Comp class.
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True. Singling out a single word — while not grammatically correct — often works. Twitter-speak might encourage more of this.