The problem can be eliminated by checking in the preview bow for a small quote. Simply replace the offending characters by hand.
For larger blocks of text use this web site
http://dan.hersam.com/tools/smart-quotes.html
I am reminded of the Sears Roebuck catalog of 1897: “If you don’t find it in the Index, look very carefully through the entire catalog.”
A few years later Thomas J Watson founded IBM. Humans should THINK. Machines should work!
Then Google and Amazon came along. Now those machines are really busy!
Nobody should be replacing curly quotes with straight quotes by hand (or in any other way — curly quotes are curly because the look better that way).
Click my name if you don't like seeing the likes of ’.
LOL. Yeah let’s not ask the people getting 80k a quarter to fix it