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Tycoon's 10-year crusade to get a Big Mac in Vietnam
Reuters ^ | 08/05/2013 | Nguyen Phuong Linh

Posted on 08/04/2013 8:38:47 PM PDT by TexGrill

HO CHI MINH CITY (Reuters) - Tycoon Henry Nguyen mopped floors, flipped burgers and even cleaned toilets over a 10-year campaign to convince McDonald's Corp to let him bring Big Macs and Happy Meals to communist Vietnam.

McDonald's is making a late entry into this market, where Yum Brands Inc already has dozens of Pizza Hut and KFC outlets and Burger King Worldwide Inc has 15 restaurants. Even Starbucks Corp debuted in Ho Chi Minh City in February and opened its second branch last week.

Capitalism has taken root in a country that many Americans associate more with an unpopular war than rising wealth. The super-rich are becoming household names in Vietnam, which showcased its first billionaire in June on the cover of its inaugural edition of Forbes magazine.

Nguyen, a Vietnamese-American who set up Pizza Hut in Vietnam six years ago, says he has lived and breathed McDonald's. He studied its business model as part of his master's degree, and pursued the Vietnam franchise opportunity for a decade - even as he worked with rival Yum. When he visited his hometown of Chicago, he would meet McDonald's executives at the company's headquarters in suburban Oak Brook, Illinois.

The Golden Arches will first appear in Ho Chi Minh City in early 2014 and later in the capital Hanoi, but the expansion will be "step by step", said Nguyen, who worked at McDonald's in the United States as a teenager and again this year at a Singapore outlet.

(Excerpt) Read more at uk.reuters.com ...


TOPICS: Business/Economy; Food; Society
KEYWORDS: vietnameconomy
Global business tip
1 posted on 08/04/2013 8:38:47 PM PDT by TexGrill
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To: TexGrill

The story makes me very happy for him for his hard work to achieve success. Unreal how that spirit apparently has disappeared over here.


2 posted on 08/04/2013 8:43:08 PM PDT by JennysCool (My hypocrisy goes only so far)
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To: JennysCool

It’s not gone here. The local Vietnamese refugees are quite industrious...


3 posted on 08/04/2013 8:51:12 PM PDT by null and void (You don't know what "cutting edge" means till you insult Mohammed.)
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To: TexGrill

Just keep in mind.

The investor is Vietnamese - American.

An (American-) American could not have done this. Just saying, we have accepted that other countries do not treat us equally, but then we treat others equally.

We should demand equal treatment. Not just in Vietnam, but in all countries.

Japan. Korea. China.

Just saying. All we are doing, is giving away America.

We are giving away what makes America special.

Sorry but this should change.


4 posted on 08/04/2013 8:52:21 PM PDT by Cringing Negativism Network
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To: null and void

Very good point. Some pockets of industriousness do still exist. Praying fervently for more.


5 posted on 08/04/2013 8:52:56 PM PDT by JennysCool (My hypocrisy goes only so far)
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To: null and void

Nice thought but not true - Government intrusion has all but decreed that Capitalism will fail via regulations.


6 posted on 08/04/2013 8:53:42 PM PDT by Deagle (quo)
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To: Cringing Negativism Network

That’s the spirit, America First, so Obama gets more tax dollars to spend on free ice cream for his supporters, new PRISM technology and foreign aid for global jihadists.


7 posted on 08/04/2013 8:54:53 PM PDT by TexGrill (Don't mess with Texas)
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To: TexGrill

I was surprised how upscale Pizza Hut restaurants were in China.


8 posted on 08/04/2013 8:55:05 PM PDT by rbg81
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To: TexGrill

While the Vietnamese have been busy bringing Pho’ to America.
Returning the favor with a Big Mac is the least we can do.... Literally.


9 posted on 08/04/2013 8:58:25 PM PDT by Bullish (Psalm 46)
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To: Deagle

Aye, but the Vietnamese are used to working around the strictures of communism.

The current regime, for all their efforts, are pikers by comparison.


10 posted on 08/04/2013 8:59:13 PM PDT by null and void (You don't know what "cutting edge" means till you insult Mohammed.)
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To: JennysCool

I wonder if we can get Korean pizza chain to open a location in Dallas/FW. I hear they have locations in LA and NYC....

Mr. Pizza.... or “Mister Picha” as they pronounce it.

Just because it would be funny to see Moon Geun-young (and others) on local TV.....

https://www.youtube.com/watch?v=PCQ2q_z26zs

https://www.youtube.com/watch?v=SHsjCbsLt5Y

https://www.youtube.com/watch?v=Mcq-ymD-LqQ

https://www.youtube.com/watch?v=7ECgTYezEtE


11 posted on 08/04/2013 8:59:23 PM PDT by GeronL
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To: TexGrill

Just saying.

We are giving away America.

For what?


12 posted on 08/04/2013 9:00:17 PM PDT by Cringing Negativism Network
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To: Bullish

Don’t forget you can buy a Big Mac in Vietnam with the Dong currency. “Can I buy a Big Mac with my one dong please?”


13 posted on 08/04/2013 9:00:51 PM PDT by TexGrill (Don't mess with Texas)
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To: null and void

Not really true... Even the Communists know how to limit regulation to their benefit (especially for startups). It is the so called advanced societies that have not a clue...


14 posted on 08/04/2013 9:10:19 PM PDT by Deagle (quo)
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To: Deagle

There are so many impediments to running a business in our country now that it might be easier to run one in a communist country. Sure, you may have to pay off some corrupt officials, but overall the cost of doing business might be less.


15 posted on 08/05/2013 2:57:22 PM PDT by TexasRepublic (Socialism is the gospel of envy and the religion of thieves)
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