It’s a false normalization based on misrepresentation and lies about their numbers. It is the same sort of overinflation blacks use with the media and politics to make it appear they represent more than the 12-15% they comprise.
The LDS Church owns KSL radio and TV, here in Utah. After viewing the pilot episode, KSL has stated that they will not be broadcasting this series in Utah.
Would be nice to see other churches perform similarly.