I’ve been listening/watching/listening to Rush for a very long time, and I don’t remember Arby’s ever advertising on his show. Was it local-sponsor or national-sponsor spots? I just can’t remember them at all, at anytime, in the market I’m in.
Neither can Ms Malkin:
http://michellemalkin.com/2012/04/06/kabuki-arbys-fakes-a-rush-limbaugh-advertising-protest/
I read in another post that Rush said Arby’s never advertised on his show. Either way, I’ll miss the Jamocha shakes.
Fitting...a fake boycott from a company that sells fake roast beef!
Best fast food fish sandwiches. 2 for $4.
They are a national account that buys stations on their demos...Usually represented by a National Rep like Katz Radio. My guess is that the numbnuts at Arbys (Roark Capital Group owns 81.5% of the company, with Wendy’s Company owning the other 18.5%.) told it’s agency to buy around Rush’s program...Bad move..