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Miami Herald Macy’s ad declares Heat ‘NBA champions’
AJC ^ | 06/13/2011 | Jeff Schultz

Posted on 06/13/2011 2:01:24 PM PDT by Responsibility2nd

Here's a better photo than earlier version. (Courtesy: Miami New Times.) 

 

And now, from the, “Dewey Defeats Truman” file, we give you: “Congratulations Miami!”

In the mother — or maybe that should be “King James” — of all mistakes, the Miami Herald ran a near-full page Macy’s ad in Monday’s newspaper, announcing that Heat “championship” T-shirts and hats were going on sale.

This represents the closest LeBron James and the Heat actually will get to the title this season.

Miami lost Game 6 of the NBA finals and the series to the Dallas Mavericks Sunday night. It’s common for print publications to have two display ads ready to go after championship events. T-shirt manufacturers operate similarly (and then either destroy the shirts for the losing team or send them to charities overseas). What made this mistake unusual was the Heat trailed the series three games to two before

For those who didn't catch the historical reference.

For those who didn't catch the historical reference.

Sunday and weren’t even in a position to clinch. So there was no reason to have the “Heat wins” ad ready.

Falcons fans should be able to relate to this. In January of 1999, the Herald ran a strip headline atop a Super Bowl special section that read: ”Denver Broncos vs. Minnesota Vikings, 6:25 P.M. Tonight.” The Falcons had upset Minnesota in the NFC title game two weeks earlier. The newspaper’s graphics department had already started to design the section and forgot to make the change.

In 2009, the Philadelphia Inquirer ran a Macy’s ad selling Phillies championship T-shirts. But the World Series was still going on — and of course, the Yankees went on to win the title.

The shirts pictured in the Monday’s ad show the Heat logo with the championship trophy. One says, “Champions,” and another reads, “Raise Another Banner.” The Herald posted a correction online Monday.

It’s not like most folks in South Florida haven’t been presumptuous about titles. When James and Chris Bosh signed as free agents and joined Dwyane Wade in Miami, the news was celebrated at a press conference, which was complete with lights, music and pyrotechnics. James, the guy with the, “Chosen 1″ tattoo across his back, himself promised eight championships.

Still waiting for the first.

By Jeff Schultz


TOPICS: Sports
KEYWORDS: miamiheat

1 posted on 06/13/2011 2:01:25 PM PDT by Responsibility2nd
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To: Responsibility2nd

2 posted on 06/13/2011 2:11:14 PM PDT by ButThreeLeftsDo (FreeRepublic.com. Now, More Than Ever.)
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To: Responsibility2nd

HAHAHA... Chris Bosh grew up in Dallas and graduated from Lincoln High School. He said he was not a Mavs fan growing up.

karma is a beee..OTCH!!


3 posted on 06/13/2011 2:12:52 PM PDT by NeverForgetBataan (To the German Commander: ..........................NUTS !)
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To: Responsibility2nd

Those Miami tee shirt will look good on the Africans, once they are shipped over...


4 posted on 06/13/2011 2:16:42 PM PDT by choctaw man (Good ole Andrew Jackson, or You're the Reason God Made Oklahoma...)
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To: Responsibility2nd

Is there a Macy’s in Dallas? If there is I wonder what that ad looks like. :)


5 posted on 06/13/2011 2:18:34 PM PDT by TruthBeforeAll (I will never ask permission to do what's right.)
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To: Responsibility2nd

Is there a Macy’s in Dallas? If there is I wonder what that ad looks like. :)


6 posted on 06/13/2011 2:18:50 PM PDT by TruthBeforeAll (I will never ask permission to do what's right.)
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To: Responsibility2nd

Stopped watching Pro Basketball when it officially turned into
the Baby Daddy / Thug League..........
However I am still happy that miami lost.........


7 posted on 06/13/2011 2:25:59 PM PDT by SECURE AMERICA (Where can I sign up for the New American Revolution and the Crusades 2012?)
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To: Responsibility2nd
I am in So Florida and glad those pompous azzes lost!
8 posted on 06/13/2011 3:18:28 PM PDT by Cheetahcat ( November 4 2008 ,A date that will live in Infamy.)
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To: Responsibility2nd

Homeless Haitin’s will love the free clothes and caps from Miami. New ringless, kingless Bron fans.


9 posted on 06/13/2011 4:13:09 PM PDT by tflabo
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