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I do get the impression that Apple rushed the rollout on this product. There are a lot of things that -- to someone who has done a lot of product rollouts -- have the scent of issues that somebody hoped wouldn't turn out to be too bad, but did.
I don't think the iPhone4 will die over this -- the product seems basically sound and I'm betting that a revised release will appear soon to address the issues.
Nevertheless, IMO some heads ought to roll at Apple or its subcontractors, over the way this was done. Let's see what happens.