Ford has a better Idea......CAPITALISM!
Posted on 09/15/2009 6:41:56 AM PDT by wrrock
Enough people have compared the ‘new GM ads’ to 1980s Chrysler ads that GM had to issue a statement saying they have nothing in common.
The General Motors marketing chief Bob Lutz said, GM Chairman Ed Whitacre “is the perfect choice to help re-introduce a damaged brand to a country of skeptical consumers.”
“What we were looking for was a highly credible spokesperson who would be a new fresh face,” Lutz said, noting that Whitacre “is the new guy in town. He's tall, good looking, has impeccable white hair and has this nice soft Texas drawl and limps a little bit when he walks, which sort of gives him this old cowboy look.”
Lutz said this as rumors spread that Whitacre demanded he be the next Lee Iacocca and he be featured in the new GM ads.
Lee Iacocca is featured in the following two ads by Chrysler.
Specifically, after President Carter signed the Chrysler Loan Guarantee Act, providing $1.5 billion in loan guarantees, the company ran these ads:
Watch ads: http://www.cardealerreviews.org/?p=118422
(Excerpt) Read more at cardealerreviews.org ...
If I had the wherewithal, I'd collect up all those old well made rides and have a biz to restore same for market.
Speaking of ads, Chrysler and GM ... did anyone else notice in the ad for health care reform that the vehicles that keep blocking and slowing down the ambulance are all Chrysler and GM products? OH .... and the ambulance is a Ford.
http://www.youtube.com/watch?v=TNrUAve-opU
Well Bob all that stuff about Whitacre may be true but he still don’t know sh*t about the car bidness. Said so himself.
No comparison. The old ads win.
Bobby boy sounds like a real kiss-ass for the boss because the commercials SUCK. I wouldn’t buy a bucket of water from this guy if I was on fire.
GM is run by the government and the UAW, what could go wrong?
I’d have to be given a new GM, because I’m not buying one.
“If you can find a better car, buy it.”
— be careful what you wish for
Whitacre, that was one of the names used in hypothetical examples in property class when the teacher was sick of using blackacre.
Big difference between today and the 1980’s Chrysler is that at the time Chrysler was not government owned. Lee Iacocca convinced the American public that Chrysler was committed to building quality automobiles and would make good on its pledge to repay the government loans. He succeeded in doing both. GM however is government owned and the US public is rightfully skeptical of whether there will be a GM left to stand by the products they are selling or whether those products will be anything they want to buy. Case in point the Chevy Volt.
Ford has a better Idea......CAPITALISM!
Don’t really care.
Not
Buying
Obama
Motor
Cars
Ever!
Yeah, and the ‘68 Mustang 428 Cobra Jet.
The GM commercial is not very good.
Unlike the Chrysler ads, we were told nothing about the cars.
The only reason I was told to buy one was because they are better now, and if you don’t like it, you can take it back in 60 days.
I don’t buy a car based on the idea that I’ll have to take it back. A new car purchase would mean much research, test drives, etc. By the time I pick one, I’ve already eliminated the others.
To me the 60 day giarantee is lemon protection, nothing more. For others, it’s “buyerss’ remorse” protection. If I am in the business of selling cars, those are not the people I want to target.
So, how is your K-Car doing?
Lee Iacocca took a company out of near bankruptcy and turned it into a "number 3" ready for acquisition by Daimler. Can't blame Lee entirely for the company, as Cerebus and now FIAT probably couldn't turn Chrysler around anyway.
I don’t think they’re similar, if only because the personalities of Whittaker and Iacocca are so very different. You don’t watch the Iacocca commercials and think, “What a nice guy,” but you do feel persuaded because he’s so adamant that his cars are the best. The Whittaker commercial, not so much. He’s so nice, so gentle, that he’s not insistent on the virtues of the cars he’s selling.
In addition, the settings and camera work are wholly different. The writing is different.
I am of course judging the quality of the commercials as selling devices, not the quality of the vehicles.
I currently own 3 GM’s. A Chevrolet Suburban, a Yukon Denali and a Silverado 2500 HD. My next vehicle purchase will be a Ford.
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