Posted on 01/26/2009 1:23:53 PM PST by Unam Sanctam
Email Received from Pepsi:
Dear _______,
In marketing our products, we always aim to convey a message of youthful spirit and optimism. As you can imagine, we try to make full use of events and venues from which we can reach the largest number of potential consumers with our message. For instance, Pepsi was widely visible at the New Year’s Eve celebrations in New York’s Times Square, and we currently are gearing up for our much-anticipated television advertising during the Super Bowl.
The inauguration of a president is another such event that engages a large number of people, both attending in Washington, D.C. as well as watching from living rooms around the world.
Our advertising initiatives coinciding with the inauguration reflect the hope shared by Americans of all political persuasions that our new president will succeed in meeting the serious challenges facing our country and our world. I can assure you that our marketing focus is set on reaching consumers to highlight our portfolio of beverages and snacks, and not the agenda of any political party.
Thanks for allowing us to share this information with you.
***************************
My response:
Dear ________:
Thank you for your email response. However, I find your explanation unconvincing. Pepsi has chosen to use a logo and slogan similar to Barack Obama's presidential CAMPAIGN logo and slogan. It has not chosen a theme reflective generally of America's constitutional traditions at the time of an inauguration. A campaign is most certainly a partisan political event. Mr. Obama was the nominee of a specific political party, i.e., the Democratic Party. Furthermore, I do not recall Pepsi ever using campaign logos and slogans of previous successful Republican presidential candidates to celebrate any of their inaugurations. It is simply disingenuous of Pepsi to deny that its use of advertising reflective of Democratic party campaign slogan and logo is partisan. Apparently, the left in this country, having already captured the leadership of and politicized various institutions of this country, including academia, the press and Hollywood, has now moved on to capture control of a large corporation such as Pepsi. In my view, Pepsi is a business, not a political movement, and should not be politicized. But of course that is only my view, and Pepsi is free to do anything it wants. However, as I said previously, if Pepsi wishes to engage in left-wing political propaganda, I will not buy its products.
I have no idea what you are talking about. Perhaps you might be better off posting pictures of what your problem with Pepsi is......
Once you recall the other spokesperson’s for Pepsi, two things happen.
You aren’t surprised in the future.
You don’t buy Pepsi products.
They lost me with Michael Jackson, Madonna, and that idiot boxer that bites peoples ears off....
In the Powell Street station for BART, it gets worse. There’s the new Pepsi logo in one word billboards plastered all over the platform, with the logo replacing the “O”. Among the words?
Hooray
Hope
Hooray for what? Hope for what?
I call BS on their answer to you!
I’ll stop drinking Mtn Dew when someone pries the cold, green bottle out of my cold dead (now-thoroughly-caffeinated!!) hands.
Pepsi tastes like three-day open Coke anyway, i.e., no carbonation.
Just don’t buy the crap.
LOL.
At least you got some type of response. I am still waiting for mine from them.
In the meantime, I will not be buying Pepsi soft drinks, Gatorade or Frito-Lay chips.
I regret to inform you that my wife and I are already addicted to Coca-Cola products. You produce nothing that compares to Sprite Zero or Fresca. Perhaps you should be spending money on developing something that tastes good instead of advertising.
I saw a huge billboard near Boston’s Logan Airport that had the word “Hope” in huge letters and the new Pepsi logo that looks like Obama’s campaign logo. Here is a previous article on Free Republic about Pepsi’s use of a logo similar to Obama’s campaign logo:
http://www.freerepublic.com/focus/f-news/2165163/posts
The only thing Pepsi makes, that I really love, is Pizza Hut. All that other crap I can do without.
Could not bring myself to buy my diet pepsi at the store last night with their new O packaging. I love diet pepsi, but not enough to support that.
You’ll be happy to know that Pepsi has nothing to do with Pizza Hut anymore (other than PH sells Pepsi drinks in its restaurants). Pepsico used to own the parent company of PH, but Pepsico spun that out into a separate company in 1997, so since then they’ve had no more relationship to eash other than McDonalds has had to Coke.
In Washington, DC this logo is paired with one of the words "HOPE" or "CHANGE" ... As, for example, over the doors to Union Station on the Metro entrance side.
Make of that what you will.
that’s not Pepsi’s current logo. It’s morphed again and looks more like Obamas. I don’t know how to post graphics, but go to the Pepsi website and you’ll see the new logo (or just Google it).
Really?I always thought Coke was the one that tasted flat. I can’t drink much Pepsi anymore as the amount of carbonation makes me burpy.
Just by Poore Brothers chips. They taste better anyway. LOL!
Please do ... check out the "Dear Mr. President" and "Yes You Can" ads ...
No, thanks, Pepsi ...
I'll have a Coke.
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