Here is an example of their expensive marketing, with some improvements (added to the photo, of course - we are not leftists who destroy other people's property!)
I wish I had a $449million bomb on my resume. (Not including future box office, DVD and TV income.)
Yeah. REAL big bomb."
Production Budget: was $132 million. I don't know what the marketing cost was. But $449 million gross (given all they hype) does not give them much profit once you subtract the marketing costs and overhead.
IMDB is showing a gross of 192 million for War of the Worlds as of the July 15 week. Is 449 million a world wide gross?
actually i heard it stated several times that the production budget was 180 mill and advertising costs exceeded 40 mil, bringing the total to 220 mil that needed to be surpassed.
LOL If you're planning to work for a studio, don't quit your day job. First of all, all the merchandising deals lopped off millions from the studio's investment; marketing didn't eat up about $320 million, and "hype" is what a studio is trying to get, so I don't understand what you're trying to say--that somehow it's a bomb because it will only net a couple to three hundred mil profit? There have been movies hyped far in excess of this (what movie ISN'T hyped these days?). When you put it all together, you can pooh-pooh it all you want, but an excess of $200 million profit before DVD and other income is a huge hit. Calling it a bomb is simply wrong, and there's no two ways about it.
Any studio head who thinks $200million + clean profit is a bomb won't have a job in the morning.