LOL If you're planning to work for a studio, don't quit your day job. First of all, all the merchandising deals lopped off millions from the studio's investment; marketing didn't eat up about $320 million, and "hype" is what a studio is trying to get, so I don't understand what you're trying to say--that somehow it's a bomb because it will only net a couple to three hundred mil profit? There have been movies hyped far in excess of this (what movie ISN'T hyped these days?). When you put it all together, you can pooh-pooh it all you want, but an excess of $200 million profit before DVD and other income is a huge hit. Calling it a bomb is simply wrong, and there's no two ways about it.
Any studio head who thinks $200million + clean profit is a bomb won't have a job in the morning.
"Any studio head who thinks $200million + clean profit is a bomb won't have a job in the morning."
Your not including all the post production costs. Somehow I think you know that.
Anyway, considering what they planned it to be, it was a bomb.
Lots of people seem to have an agenda about this movie, and they aren't all lefties.