TO THOSE WHO LIKE TAYLOR HICKS or ARE CURIOUS AS TO HOW HE CAN "SELL" IN TODAY's MUSIC MARKET...
If you really want to get an INKLING ( not accurate, but it is a good indicator nonetheless ) of the AGE GROUP Taylor Hick’s music appeals to, I encourage you to go to this site (Taylor Hicks reads their forums too according to his own admission in the Ric and Bubba show when one of the members of the site called the show ) :
http://www.theofficialsoulpatrol.com/forum/index.php/topic,3323.0.html
This is one of Taylor Hick’s biggest fan sites and now consists of over 12,000 registrants ( and growing ).
You may want to register to join the site.
THE POLL QUESTION IN THE ABOVE PAGE WAS — WHAT IS YOUR AGE RANGE ?
Thus far, there are 211 respondents and here is the breakdown :
10 and under 0 (0%)
11-15 6 (2.8%)
16-20 12(5.7%)
21-25 9(4.3%)
26-30 24(11.4%)
31-35 20(9.5%)
36-40 22 (10.4%)
41-45 29 (13.7%)
46-50 33 (15.6%)
51-55 36 (17.1%)
56-60 12(5.7%)
61-65 4(1.9%)
66-70 3(1.4%)
70 and above 1 (0.5%)
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The above responses give us a strong indicator of what age demographic his fan base lies.
1) ROUGHLY 3/4 or 75% of his fans belong to the BABY BOOMER and GEN X age group.
2) About 55% of his fans are BABY BOOMERS.
3) He seems to have fans even among the younger crowds BUT THEY DO NOT COMPRISE HIS SIGNIFICANT FAN BASE.
Yep, ADULT CONTEMPORARY is DEFINITELY Taylor’s target market.
I can also safely say this — FANS OF JUSTIN TIMBERLAKE and BRITNEY SPEARS *WON’T* LIKE HIM. So, Don’t waste money trying to advertise to the MTV crowd.
I would like to encourage everyone who post here to join this poll. The more of you, the more accurate the poll will be.
My suspicion is even then — the numbers and percentages won’t differ by much with what is already there today.
Gen X'ers and the Baby Boomers comprise the largest population demographic. That is where the $$$$$$$$$$$$$$ is at. Simon himself said it was the most underserved population in the industry too. So maybe, just maybe he's finally realizing that there is a huge market out there after all.
Taylor's fan base is primarily educated professionals with lots of disposable income who will willingly part with it *if* they like the product.
I'll repeat it (broken record)....check out Eddie Money's demographic. We'll fill mid-size arenas for Taylor, and using Elliott as his opening would be a nice lead in.
Looks like Taylor's fans are a diverse bunch! :)
Soul Patrol site - great Taylor site - thanks for the tip!