I think it might help the ski resorts in Virginia too :-) They've been somewhat beleaguered recently.
Do you own your own skis?
They still have the best skiing commercial of all time: Phil Mahre (double gold medalist from our area -- he and his brother Steve (silver medalist) are part owners of the ski area that I go to most often, White Pass) standing on a pair of skis mounted on top of a car, urging the driver (who was another skier) to go faster. It was supposed to be part of his "training".