I’m 82...I just bought Tide...but couldn’t afford it when I had all my children and used the cheaper kind.
Take a look at COKE company sales lately...with $16 per 24 pack at WMT...Sams Cola is really surging in WMT sales. At some point customers will turn to other less expensive products.
Tide is locked up everywhere in So Cal - meaning you have to find someone with a key to unlock the display case, which is a huge hassle b/c there are fewer employees in the stores now. The one time I needed something that was locked up it took 20 minutes to find someone, who had the wrong key and then get the display case unlocked.
So no. Amazon from now on.
And, you’d better learn to self check out - b/c often that is the only thing that is open in the grocery stores around here - or one manned check stand with a very long line.