John Lovell just had a guest on his show discussing this very thing.
https://youtu.be/Z2SBCx4Qn9A?si=LXuJBqSkLtoYPL0C
My impression of John Lovell is that he has a man who is telling him all about the business. Lovell however has an agenda
Lovell is hell bent to make his guest blame the beef price increase on the government. Lovell is politicizing the message in spite of the excellent information his guest is delivering
The video is absolutely excellent as long as you listen to the guest and disregard the propaganda efforts of Lovell