Posted on 08/13/2026 2:10:32 PM PDT by DFG
McDonald’s compiled a 515-page dossier on one of its loyalty-program customers — using years of fast-food purchases to predict how often he would return, how much he would spend and even what he was likely to order.
Reece Rogers, a journalist for Condé Nast-owned Wired magazine, discovered the extensive digital profile after requesting the personal data McDonald’s had stored about him.
The file revealed a “Minority Report”-style trove of predictions about his future behavior, including that he would visit McDonald’s 2.16 times over the next six weeks and spend an average of $13.49 per order.
The fast-food giant calculated Rogers would spend a total of $29.15 over that six-week stretch, according to the report.
The dossier ranked a Large Diet Coke as Rogers’ most relevant product based on his past behavior, followed by a Spicy Snack Wrap and The Grinch McShaker Fry Large.
It also slotted his eating habits into oddly specific behavioral categories, including “Food-Led Afternoon Snack” and “On the Go Lunch in a Rush.”
McDonald’s also assigned Rogers a “Customer Attrition Likelihood” of zero — suggesting the company’s algorithm saw little chance that he would stop patronizing the Golden Arches.
The massive file contained a detailed history of Rogers’ transactions, the offers McDonald’s sent him and the loyalty points he accumulated.
It even kept track of every time he scanned a code while participating in the chain’s Monopoly sweepstakes — along with the prize he received.
“McDonald’s takes data privacy and security seriously, and we take robust steps to safeguard customer information,” a McDonald’s spokesperson told Wired.
“Like many digital loyalty programs, we use information such as past purchases to provide a more engaging, personal customer experience—like delivering the most relevant deals, offers and messages,” the spokesperson added.
(Excerpt) Read more at nypost.com ...
if you are bored and nothing can put you to sleep there is a 1 hour video on youtube as to why they are always broken. In a nut shell McDonalds requires the machines to be overly complex and NOT user servicable. Thus they break a lot and only the manufactuers techs can fix them
Ray Kroc would turn over his grave if he saw how McDonald’s is run today.
“Will you be using the McDonald’s app today?”
Same store sales growth is critical. They don’t necessarily need to entice people to come as much as come back. Loyalty is $$$.
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