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Bringing a NFL franchise to the largest metro area in Canada is a much smarter business move than a small market team like Buffalo.

I am going to disagree. The Green Bay Packers have the smallest market by far, but they have a national fan base. The Packers are one of the most successful franchises in football by any metric, including profit, you could choose to employ. Los Angeles, the second biggest market in the country, was vacant for 20 years because the city/state wouldn't pony up the money for a new stadium (an unusually wise decision for LA). Even now, the Rams and the Chargers draw more visiting fans (especially when the Raiders or 49ers are in town) than most teams do. Bills fans are both knowledgeable and loyal.

The Canadian market is different. You already have the CFL Argonauts, and some Canadians would prefer to support the home product. Others will travel to Buffalo. The Canadian dollar is weak and might well get much weaker. Most Canadians would rather watch the Maple Leafs lose than the Toronto Bills win, because hockey is THE sport in Canada, and the seasons overlap.

The NBA tried putting two teams in Canada, and one failed (Vancouver), the other is still there (Toronto Raptors) but not exactly getting mindshare. MLB tried two teams, and the Montreal Expos were available only on streaming Internet with no local TV or cable by the end (the streaming in those days was still largely 56K modems, frustrating to watch).

Buffalo is a sports town, and the fans appreciate having the Bills, despite the heartbreaks. I hope they get a break when my Rams are in a down year (which is NOT this year).

The Canadian market is different. You already have the CFL Argonauts, and some Canadians would prefer to support the home product.

LOL, the Argos barely get 10,000 to show up at their home games.

Green Bay only exist because they are owned by individuals who owns shares of Packers Stock. IF one person owned them they would have moved decades ago.

The only reason a small market team survives is because of the NFL TV contracts that are EQUALLY SHARED among all the teams in the league. The Dallas Cowboys are by far the most valuable franchise. All NFL licensed products are also shared equally between all franchises. So, if somebody buys a Mahomes or Allen or Tom Brady(whoever is the #1 jersey now) EVERY team gets an equal share of that revenue.

That equal revenue sharing is why Cleveland, Buffalo and Green Bay still have NFL teams.