[zeestephen]

Wikipedia estimates the film cost at $250 million.

I will guess that does NOT include marketing.

I saw my first USA ad yesterday.

USA and UK Release Date - July 17

Premier in London - July 6

[stanne]

“ Wikipedia estimates the film cost at $250 million.
I will guess that does NOT include marketing”

It includes marketing

[Harmless Teddy Bear]

Generally marketing is 100% of what it cost to make the movie.

Return is about 40% of tickets sold.

This allows you to roughly calculate if a movie is making a profit or not.

[j.havenfarm]

I like the 2.5 rule. A movie makes money when it hits twice the production cost, because theaters get half to take. And another 50% of the cost for marketing, although the at seems too high in this particular case. Seems about right as I’ve been trying to figure in recent years how much Hollywood has lost on their woke disasters