When I indulge, I always save the red ones for last. They’re my favorite...even IF THEY ALL TASTE THE SAME. ;)
Marketing 101: You’re selling the SIZZLE, Baby...NOT the STEAK!
When I was kid in the late ‘50s, during Summer months my Mom would take my brother and I to the local plunge to go swimming where there was a candy machine that sat alongside the pool in the hot Sun all day. After receiving a nickel from my Mom, I would drop it into the coin slot and get a bag of M&Ms. They were warm and somewhat melted and I loved them that way. To this day, I sometimes stick M&Ms in the microwave for about 30 seconds to warm them up before eating them.