For a couple dozen schools. For the hundreds of other colleges, it an expense.
In a few years if nothing changes, those few dozen schools will just be minor league affiliates of the pros who will be front men for the gambling apps where the big bucks will be made.
It’s a multibillion dollar industry. Those “few dozen” schools (more like 60 to 100 depending the sport) have been “minor league affiliates” of the pros for decades.
The simple fact of the matter is that the MINUTE coaches started getting paid millions the idea that college sports were amateur became a bald faced lie. And not paying the athlete that are playing in a PROFESSIONAL sport, where the coach gets millions, is evil.