Maybe the Scamalis will buy it all up make tons of money but make NO WINE ,LOL
The author is 100% correct. Boomers still drink, but they’re reducing in numbers at an accelerating rate. And younger people drink far less alcohol per capita. Meanwhile, Canada has removed all US alcohol products from their shelves and other countries have added new tariffs.
Net result is; demand has been shrinking while supply increases continued far too long. Now the reckoning has arrived. Lower prices won’t make the young change their habits. At least, not in the short run. The alcohol business is in an extended downturn that will likely continue for another generation.