There is a very short film that is currently going “viral” which features Brad Pitt and Tom Cruise having a fight on a rooftop. It’s all AI, it looks good, and it is running into problems because of Intellectual Property rights. Neither Pitt nor Cruise gave permission, so that’s a problem.
Depending on source materials, some AI projects might have to pay out a lot of money in order to get made.
Yup. It would be lucrative to whoever own the right to the likeness.