Men are more visually oriented than women.
Men are inclined to become familiar with attractive women.
Hide the sexuality and a lower level of response is expected.
It appears that women who advertise their wares attract more men. Duh!
I recall a European soccer star did the same thing in the Plaza at Madrid, he dressed as an old dude with old clothes, hat and a bit disheveled and the girls he approached ignored him.
Changed clothes, showed his face and the girls were flocking to him.