Well, assuming the producer of the commercial back at that time new this. I remember the commercial. Sort of cute! (I assume they had to get permission to use the song and maybe characters?)
I would assume that they did not use of the then-dead Marvin’s greatest hits without getting permission from his estate. California raisins had a legal department, after all, and so did the estate. It was a very cute commercial. Little did we know at the time that it was based on an Islamic version of Stepinfetchit, or at least Rochester.