Watch the ratings drop further with the move to Youtube.
For what its worth, I only watched bits and pieces over the last ten years. I used to watch more before that.
It’s hard to see how this grows the audience. Some people might watch it if it’s available on channels they already get, such as broadcast TV. But they may not even think to watch it if they have to search for it on a subscription service, and then sign up for that subscription service to watch it.