It started with Cool Whip. Companies saw that people buy that crap and started thinking...
“Cool Whip Original is made of water, hydrogenated vegetable oil (including coconut and palm kernel oils), high fructose corn syrup, corn syrup, skimmed milk, light cream (less than 2%), sodium caseinate, natural and artificial flavor, xanthan and guar gums, polysorbate 60, sorbitan monostearate, sodium polyphosphate, and beta carotene (as a colouring).[12] Cool Whip is available in an aerosol can using nitrous oxide as a propellant.”
And now millions of people actually prefer the silicon based, ummm, 'toys' and avoid the hassle of dealing with the real thing.