Posted on 10/15/2025 1:55:01 PM PDT by Kid Shelleen
There was a time when three letters defined cool. M-T-V.
If you grew up anywhere between the neon ’80s and the streaming 2000s, MTV wasn’t just television, it was a lifestyle. It gave us Madonna before social media, Nirvana before YouTube, and Beyoncé before Instagram. It shaped music, fashion, and the very idea of youth culture.
Now, after more than forty years of rewiring global pop culture, MTV is beginning to power down some of its most iconic music channels around the world, and for millions of fans, it feels like saying goodbye to an old friend.
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MTV, I never knew ya. Didn’t know ya when you were here... and won’t know when you’re gone. Happy trails, though.
I probably haven’t watched half a dozen music videos in my whole life. Rather listen to songs.


Sean Duffy.
Sugar Hill Gang and Donna Summer were the peaks of rap and EDM. Everything else has been a waste.
They are shutting down secondary (and tertiary) channels that were just taking up bandwidth. MTV is unfortunately still clogging along.
She was on VH-1 and she started out doing Rock the Vote. She was never a jock.
More interesting, what was the second? And what firsts did it bring?
(First female and first individual singer.)
They stopped playing music a LONG time ago.
If they had stuck with Rock, we would probably still have a civil society.
And that band was Buggles.
And who recalls watching music videos on HBO between movies, before MTV was launched. They used to have Video Jukebox.
We were ready to launch a Video Jukebox channel on our system. You could call in and pay to request your favorite videos.
What the viewers did not realize is that YOUR video would queue up until there were many people requesting it…and it would be played out over the system. So, across the region the company (not the cable company) would make hundreds of dollars per play and only have to pay rights fees once.
They were pushing us really hard to launch it. We finally said no because all it would end up doing is causing the kids in our urban setting to play rap junk, and drive up the parent’s phone bills. We wanted no part of that.
Wow! Had no idea. That’s pretty cool!
My punk rock girlfriend and I only turned it on Sunday nights to watch “The Young Ones”. - yes we were young then. Portland, Oregon 1986 - 1989
Yes plus Rachel Campos Duffy of Fox and Sean Duffy (Transportation Secretary) - MTV’s Road Rules . 😎
Love them. Thank goodness for that show. History made in many ways.
If they actually kept playing music, they would have kept it going for a while yet.
But YouTube and other streaming services really helped kill it as well.
Martha Quinn and Kurt Loder were a long long time ago. It was groundbreaking in the 80s… but TV grinds everything down.
LOL! Best pop band to ever come out of Norway. And I honestly thought that song was from… this century!
they did their damage. warped the minds of millions.
How about Hungry Like the Wolf?
Yeah well, I ain’t missing them at all…
Is that Richard Marx? Or Groucho? Or someone else altogether?
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