[Antoninus]

I think the Bad Bunny pick was meant to bring in the young Latino contingent who, I guess, the NFL sees as their future demographic. They figure the old white guys who actually pay for season tickets and buy things don’t watch the half-time show anyway.

[SeekAndFind]

RE: I think the Bad Bunny pick was meant to bring in the young Latino contingent

Isn’t there a better Latino entertainer to pick than this gender confused dude?

[Dan in Wichita]

They figure the old white guys who actually pay for season tickets and buy things don’t watch the half-time show anyway.

I haven't watched a Super Bowl halftime show in years because they are so crappy and not worth watching.

This year, I will be changing the channel at halftime to watch the TPUSA show. Millions more will do the same.

I wonder how the halftime advertisers will feel about spending so much money for a smaller audience.