Maxwell House coffee is changing its name for the first time in 133 years — and there’s a bizarre reason why

NY Post ^ | 10/01/2025 | Brooke Steinberg

[Texas Eagle]

Maxwell Overpass. The official coffee of L.A.’s homeless population.

[EinNYC]

And I’d be interested to know, what brand of coffee do YOU drink? I grind my own beans and cold brew my coffee. I buy what’s on sale at Costco. Usually Starbucks or Mayorgas.

[Presbyterian Reporter]

“””” rebranding to “Maxwell Apartment.”””””

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I see other FReepers are wondering if this story actually came from the Bee.

[Danie_2023]

“”Yeah, I’m sure there are tons of coffee drinkers in apartments who will now switch to your brand because that offensive word “house” is gone.””

And just think how much more offensive it would be if they had that word “home” in there. The horror.

I sense a future name change to “Maxwell Cubicle”. Probably not that distant, either. Schwab already approves, no doubt.

[Mr. Jeeves]

I thought it would be because someobdy claimed the original Maxwell was a slave owner. :)

If there is any logic in the change "Maxwell Flat" would make more sense, adding a British flavor, keeping the cadence of the original name, and accurately describing the taste of the product.

[llevrok]

This is just stupid.

[blackdog]

The Bud Light executive has found new work I see? Maybe the Cracker Barrel nitwit, too.

[4yearlurker]

Back in the 1970's Saturday Night Live did a skit about a guy who was hooked on coffee and couldn't stop drinking it. He went into rehab and they sent him to Maxwell House.

[llevrok]

Maxwell Yert to appeal to Mongolian nomads

[spokeshave]

Down upon her head

Clang! Clang! Maxwell's silver hammer

Made sure that she was dead.

[Hyman Roth]

Maxwell Section 8.

[MeneMeneTekelUpharsin]

Maxwell Jeffries - A radical taste!

[Telepathic Intruder]

Maxwell Tent. Good to the last drop.

[Presbyterian Reporter]

How about Maxwell Barrio to honor the current illegal aliens as they scam their way to become US citizens????

[Preachin']

Leftists on corporate boards are ruining companies...

[HartleyMBaldwin]

Maxwell’s Demon

[Salvavida]

Maxwell County Lockup

[joe fonebone]

Nobody will pay 11.00 a pound for their scrappy coffee?

[Kriggerel]

Gee, the way things are going, they might as well call it: “Maxwell Under-The-Bridge” and get it over with. :P

[Texas Eagle]

Maxwell Igloo. Available only in The Arctic Circle.