Let’s just take away everything that makes our product unique and distinctive. Brilliant move.
As Cracker Barrel and other examples show, tinkering with the core offerings and atmosphere beloved of regulars is a risky step. The better strategy is to execute better and refine what you already have. That take less in the way of big ideas but lots of hard work.
Ray Kroc, the obsessive, hard-working milk shake salesman who bought and built McDonald's into a restaurant empire was intensely focused on the details of everyday success and failure. For example, in the early days of McDonald's expansion, their French fries proved to be problematic and too often soggy and tasteless. On investigation, Kroc found that the key was buying the right kind of potatoes, drying them more than industry normal, and then keeping the moisture content and frying time within tight limits.
That kind of intense focus on operations is required to win in the restaurant business. DEI may help you feel good but is beside the point. And for Cracker Barrel, DEI and rebranding have been little short of suicidal.
just face it:
This cracka fav must be killed..
All this fuss over fast food on a plate... boggles my mind. Nobody goes to actual restaurants anymore. Most towns and waysides offer only franchised crap.
Not enough is said about the CEO’s not so hidden message that CB customers are old white racist red necks. This is the exact same mistake the Bud Lite gal made who wanted to move away from frat boys. The lesson is do not hire DEI AWFLs as CEO.
They’ve reversed course and are keeping the old logo. No word on scrapping the remodels and they for damned sure are not ending their LGBT support.
Nothing says “late to the party” better than putting up rainbow flags, just as the rest of the world is painting over their ridiculous crosswalks.
People are fed up with all of it, so, Crack Barrel decides it’s their future?
Another token female CEO makes her mark.