Free Republic
Browse · Search
General/Chat
Topics · Post Article

To: Morgana
The essential formula for rebuilding a struggling restaurant chain without losing the existing customer base is fairly clear even if not always easy: improve the menu, food, and service and then heavily advertise the improvements to draw in new and disaffected former customers.

As Cracker Barrel and other examples show, tinkering with the core offerings and atmosphere beloved of regulars is a risky step. The better strategy is to execute better and refine what you already have. That take less in the way of big ideas but lots of hard work.

Ray Kroc, the obsessive, hard-working milk shake salesman who bought and built McDonald's into a restaurant empire was intensely focused on the details of everyday success and failure. For example, in the early days of McDonald's expansion, their French fries proved to be problematic and too often soggy and tasteless. On investigation, Kroc found that the key was buying the right kind of potatoes, drying them more than industry normal, and then keeping the moisture content and frying time within tight limits.

That kind of intense focus on operations is required to win in the restaurant business. DEI may help you feel good but is beside the point. And for Cracker Barrel, DEI and rebranding have been little short of suicidal.

8 posted on 08/27/2025 12:27:06 AM PDT by Rockingham
[ Post Reply | Private Reply | To 1 | View Replies ]


To: Rockingham

Our country is run by a generation of participation award winners that had parents doing their homework and always did group projects and never had an individual thought. Rember the SOTU paddles those are your leaders.


19 posted on 08/27/2025 6:21:28 AM PDT by cnsmom
[ Post Reply | Private Reply | To 8 | View Replies ]

To: Rockingham
I sure do miss those wonderful Golden Arches I grew up with, though. Why in the world did McDonald’s have to change that theme beloved by millions? Why did they have to alienate their customer base? Why did they tamper with what clearly worked? And their price increases! Why can’t we get 15¢ burgers any more?


22 posted on 08/27/2025 11:10:42 PM PDT by ProtectOurFreedom
[ Post Reply | Private Reply | To 8 | View Replies ]

Free Republic
Browse · Search
General/Chat
Topics · Post Article


FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson