[Degaston]

Companies that are looking to “remodel” any of their brands should do a staged and thoughtful rollout where they can always backtrack long before some new change hits mainstream, I would suggest a 0.5% -> 1.5% -> 4.0% -> 9.0% -> 17.0% -> 28% -> 40% strategy of 7 phases where they carefully examine feedback & differences before proceeding with the next phase & that they be ready to postpone, cancel & redo. Too often they rush because of its in the best interests of some “big bang” consultant to do so. So, instead of being thoughtful, they get rushed. If they cancel anytime in the first 4 phases they can say it was just some “test” in some certain niches and that there was no plan (ie if never approved then its just a proposal) to replace the brand & that they are still carrying forward with their traditional brand.

When rebranding blows up they have novody to blame but themselves.

[A Formerly Proud Canadian]

Even worse are the woke politicians. The Calgary Soviet, er, Calgary City Council, is one of the most woke, in Canaduh.

Near the downtown, is 'Fort Calgary', a recreation of the original North West Mounted Police Fort, which existed on that spot. The building has been known as 'Fort Calgary' for decades. Being too much of a sign of 'colonialism' apparently, they changed the name to 'The Confluence'. Yes, it is located where the Elbow River flows into the Bow River, but how many know that would be the 'confluence' of the rivers? Stupid idea to rename Fort Calgary!<\p>

Yet another stupid, woke idea was to change the city branding. The old branding was: 'Calgary: Be part of our energy'. Now, after spending several million dollars, the 'brain trust' at 800 McLeod Trail SE (City Hall), has come up with: 'Calgary: Blue Sky City'. What an absolute joke! I prefer to now call it 'Calgary: BS City. <\p>

The old branding was reflective of so many things, the energy of a young populace, the energy of a highly innovative work force and, of course, the Capital of the energy business in Canaduh. But, of course, the 'energy business' is anathema to the socialist apparatchiks on City Council and the bureaucrats at City Hall! Heavens to gaia! THAT branding HAD TO GO! Instead, the Calgary Soviet and apparatchiks at City Hall, after spending millions of dollars of taxpayer money, came up with the innocuous, 'Calgary: Blue Sky City', something devoid of any meaning. <\p>

Calgary: BS City! Monday, October 20, 2025 cannot come soon enough! Municipal election day, the day the grifter socialist city council, er, Soviet, get tossed out on their butts!