Cracker Barrel doubles down on woke 'values' as it breaks silence over backlash at hated rebrand

Daily Mail UK ^ | August 25, 2025 | Brittany Chain

[servo1969]

These companies like Blackrock have trillions in power. The failure of Cracker Barrel means nothing to them. This is another setup where whatever happens it’s a win for them:

1. People accept the changes to the classic business and there’s a profitable new woke business in its place. Good. On to the next business.

2. People don’t accept the changes and the the classic business folds. Now the classic business is gone. Good. On to the next business.

[minnesota_bound]

Cracker barrel new logos....
https://imgur.com/OdtSd33

[Cowgirl of Justice]

ONLY to appease us short term.

This is like Target letting men in the women’s restrooms and fitting rooms despite assaults, men filming and invading. At one point, it was decided that it would be a good thing to bring in children’s shopping carts and everyone went ballistic because it was stupid so Target removed them and released a statement that ‘we hear you’. They throw a bone so we forget the bullet to the heart.

I am sure the complaints about men in the women’s bathrooms were thousandfold compared to the shopping carts as I am sure the complaints about CB are as well. They have destroyed their brand and need to just accept they are now circling the drain.

“At Target, our guests are at the center of everything we do, and we value their feedback,” Target spokeswoman Kristy Welker told Business Insider. “We briefly tested kiddie carts at 72 Target stores, and after reviewing guest and stores feedback, we have made the decision to stop the test.”

https://www.businessinsider.com/target-removes-kids-shopping-carts-2016-9

[ansel12]

A decade ago Target started with the kids and no boy or girls sections, alphabet people sex clothes for children, trans clothes for kids, the whole perverted kid thing to go with the bathrooms.

https://www.google.com/search?q=target+gender+free+children%27s+section&oq=target+gender+free+children%27s+section&gs_lcrp=EgZjaHJvbWUyBggAEEUYOdIBCTE1NzE1ajBqMagCCLACAQ&sourceid=chrome&ie=UTF-8&num=100

[vivenne]

Too funny.

[SaveFerris]

Cracker Barrel doubles-down on stupidity

Just like Bud Light

Bud Light must forever be the shining example of WHAT NOT TO DO

[EVO X]

Cracker Barrel leadership says their older customers aren't dining at their restaurants like they use to and need to cater to younger customers. Supposedly 43% of their customers are 65+. Over the years, having a pipeline of new customers doesn't seem to have been a problem. If you look at demographics today, there are more 65+ year olds than ever.

So what happened to their customer base after Covid? Is it bad service, mediocre food, high food costs? Or are there other other factors at play such as less travel because of less disposable income after retiring early and getting clobbered with a couple of years of high inflation?

[mikey_hates_everything]

Dumping Quebecios (the French don’t understand them) is reason enough to secede.

[Blue Highway]

What do they get out of committing suicde? It seems virtue signalling is all they get which still makes no sense. It’s like the Bud Light thing which made no sense either

[redfreedom]

We ate there for the first time in several years and I see why they want to change it, for this place had the old decor. The first thing that deeply offended us was pictures of old white people hanging on the wall. But what instilled deep fear was a shotgun hanging on the wall. The wife was so terrified she could not eat, for she felt the gun would want to shoot her. Then there was all those artifacts that the slave owners obviously used that decorated the place. /s/

Seriously, I can see why the place would be offensive to the leftist woke communists. Everything I said above in sarcasm would offend these activists.

I talked to two employees, and they have no idea when the new changes would be taking effect, they did not seem worried. Maybe they are counting on the new CEO, whose glasses and nose makes her look like a female Groucho Marx without the mustache, will get canned.

[Adder]

I dunno...Gillette and Bud Light are still around...

[SaveFerris]

(But what instilled deep fear was a shotgun hanging on the wall. The wife was so terrified she could not eat, for she felt the gun would want to shoot her)

ROTFLOL 🤣🤣🤣😜😜😜😀😃😃

[Kharis13]

Have the folks behind this rebrand ever said WHY they’re doing it? Are they losing money? Have customers asked for it? Are they simply trying to attract more business?

I don’t know if it’s because of DEI, but their silence as to WHY they’re doing it has created quite a firestorm for them.

[mewzilla]

Don’t forget Vanguard.

[ByteMercenary]

A lot of this crap stems from law/rule/dictat that demands that corporation boards must be diverse. Thus we get corporate leaders like this and Mary Barra at GM who doesn’t know a steering wheel from a spare tire but thinks she is a car expert.

[newfreep]

[Cowgirl of Justice]

Yep, we don’t shop at Target AT ALL.

[EQAndyBuzz]

“Translation: They are going to kill off this restaurant chain and insult us in the process.”

And every executive at CB will short the stock and ride it all the way to the ground.

[Codeflier]

I notice the old sign had that subtle qualifier at the bottom that says “transition”. That is code for climate change related boondoggles.

[MayflowerMadam]

“Another company that forgot how it became a household name in the first place.”

They didn’t forget. And that’s the problem, i.e., they are actively killing it. Marxists want everything to be drab and identical to everything else. God forbid someone should go to a place and feel comfy and happy. They’ll have none of that!