I don’t know why she is clueless, just that she is clueless.
An interesting property of bad decision makers is they will never revise their bad decisions, for to do so would be admitting incompetence, something a DEI imposter cannot afford to do. The bigger the mistake, the more stubborn they get. Compare to Donald Trump, who changes his decisions at the drop of a hat when new information develops. Leftists claim Trump has a big ego, but actually he’s abnormally humble when it comes to revising his decisions quickly if they start to go sideways.
Most CEOs are the same megalomaniac narcissists with no regard for anything outside of themselves.
Very few have any actual entrepreneurial ability and the best most can ever accomplish is not screwing up something that already works.
Put them in charge of a struggling enterprise that needs change and all you will do is hasten its downfall.
And women bring another complication: they tend to be highly conforming so they usually wind up making a product or institution like everything else in that market. As you can see with what is happening with Cracker Barrel that turns it into just another bland corporate offering with nothing to distinguish it from any other.