Yep, and all the companies trying to look new and fresh die afterwards.
We have a local diner nearby and it sits in the middle of several of the corporate "dining experiences" places. It always has a full lot. Kind of annoyed the locals until they opened up a back area. If you are tourist you go in the front area, if you are local you go in the back. Same food, same service, with local gossip.
It is a bright, cheerful and slightly tacky. We dread the day when the old guy passes and his kids decide to sell the place. Although one of the grandkids seems to have taken an interest in keeping it running so we may luck out.