A CEO’s only duty is to the shareholders. Make them richer, one way or another..................
By definition, this has always been so.
Although, some CEOs may try to nudge their shareholders and/or customers into a different way of thinking.
Example of later:
Harley Davidson CEO Jochen Zeitz aggressively pushed the WOKE agenda in advertising; advocating liberal policies on Trans Care for kids, Critical Race Theory , Climate Change and other. After a steep decline in sales, with numerous threats to ‘Bud-Lite’ his company, including a video with (ultimate fighting champion) Sean Strickland explaining why he would be selling his Harley, the CEO has announced his ‘sudden’ retirement.