boy, you are really dense!
There’s a 25% tariff. That means that if Ferrari didn’t lower the price it sells it for BEFORE the tariff, then the price to the customer in the US would be 25% higher not 10%.
To get it down to 10% it has to lower the price BEFORE the tariff by 15%.
In other words even though the customer in the US is paying 10 percent more, Ferrari is making 15% less.
And our government gets 25%. 10% from the US customer and 15% from Ferrari.
So bottom line, because of the tariff, the US customer pays 10% more and Ferrari makes 15 percent less and our government gets 25% - the sum of the two.
Capisce?
Whatever.
Show me where it says that Ferrari lowered prices. You can't because Ferrari isn't lowering prices
The article says that Ferrari says it is raising the sales price by 10%, on the high-end models, to lower their tariff percentage to 15%. Which is achieved by raising the profit margin by 10 percent. For the F80 they see a 262,500 in the profit for F80 models. In the process they pay more in tariff, but they have on the positive side of the ledger, increased their profit on the end-end models. For the F80, it increases the profit by $262,500 per every F80 imported, which offsets the percentage of the entire stock imported for sale to 15% across all models imported.
I laid it out there for you to see, that by raising the profit on their high-end model cars cars, they actually reduced their tariff percentage down to 15%. They know that the rise in price will not prevent the ultra rich from spending that insignificant 10% rise in price.