From what I've read, very little if any TV money makes its way into a university's academic general fund. Other than a few top tier athletic departments, most departments need multiple sources of funding
On a secondary note, I could take some verbal abuse if I was making ~$3M a year.
“From what I’ve read, very little if any TV money makes its way into a university’s academic general fund.”
If it isn’t, then the college needs to be questioned on where the money is going. For example, over the next seven years, each university in the Big Ten will make about $72 million per year from an agreement to broadcast football and basketball on CBS, FOX, and NBC.
Schools in the SEC will make a similar amount of money from ABC and ESPN over the next ten years. Big 12 members will each make $31 million over the next six years, a figure that is significantly lower than the Big Ten and the SEC, but still represents the third most valuable TV contract in collegiate sports.
A good article on this is:
https://www.ncaa.org/sports/2016/5/13/where-does-the-money-go.aspx
Horse’s mouth.
wy69