“From what I’ve read, very little if any TV money makes its way into a university’s academic general fund.”
If it isn’t, then the college needs to be questioned on where the money is going. For example, over the next seven years, each university in the Big Ten will make about $72 million per year from an agreement to broadcast football and basketball on CBS, FOX, and NBC.
Schools in the SEC will make a similar amount of money from ABC and ESPN over the next ten years. Big 12 members will each make $31 million over the next six years, a figure that is significantly lower than the Big Ten and the SEC, but still represents the third most valuable TV contract in collegiate sports.
A good article on this is:
https://www.ncaa.org/sports/2016/5/13/where-does-the-money-go.aspx
Horse’s mouth.
wy69
I don’t think a lot of that money made it to lower Div 1 schools. I have a relative who played golf on such a team. It was just a glorified HS golf team. The team only played tournaments that were drivable and hoped the weather wasn’t crappy when they got there. The top tier Div 1 teams fly all over the country and put in more competitive rounds during the semester break than my relative did during an entire school year..