Who is their customer?
Let’s be honest. Its wealthy, straight, middle aged White guys. That’s who buys Jaguars. They’re looking for something sporty yet refined and elegant.....something that projects an air of sophistication and class. The image they are not looking to project is that of a bunch of demented gay teletubbies in dayglo colors. Jaguar sales will now go into the toilet - mark my words.
Lesbians have Subarus, Gay men have Jags. Libs have Prius
I imagine your post is partly true. They want the liberals who won't buy a Tesla now, "a bunch of demented gay teletubbies in dayglo colors" who hate free speach.