In the early 80s a place opened in Stillwater, Oklahoma, a college town, Oklahoma State University. Perhaps you have heard of it. The restaurant was a nice place, good food and all. Then came all you can eat king crab legs on Friday night. The price was very acceptable. Then came the end.
You want to ask these outfits, "What the hell were you thinking?" They didn't even have the good sense to cut their losses and end the offer.