[who_would_fardels_bear]

HD rode the Boomer midlife crisis wave and is now crashing on the shores of millennial Uber riders.

I think that the marketing folks know that they need to cater to a new audience or slowly sink into irrelevancy. The LGBTQ+ was evidently a bad choice for a new market.

[dragnet2]

Nobody wants to ride around on a 900 pound parade float anymore. And now that they’ve been homofied, ferrget it