In a dying medium, that's not saying much.
Even NFL Sunday Night Football which had a 7.71 rating in 2015 dropped below 4.96 by 2021.
Studios don't even bother making shows for broadcast TV anymore because they don't have enough audience to sell to advertisers. It's hard to find clear data but according to Variety, there were only 10 shows or special events with an average 18-49 demo rating greater than 1.0 in 2021, versus 77 in 2015. That's 10 shows greater than 1.0, not greater than 5, 6, or 7.
As I said in my previous post, no wonder the NFL is pimping the Taylor Swift games. Her attendance at the Chiefs vs Jets game was the 2nd most watched NFL game of the 2023 season. The fact that it was the Jets and Taylor Swift tells you that it's not about football at all.
What? SNF is doing OK. 2021 was an anomaly for broadcast TV. Production was shutdown due to Covid. The NFL is transitioning to streaming, as well as broadcast.
They’re not going away anytime soon…. Unless the lawyers do it