Stopped purchasing AB products when they sold out to foreigners. Miller High Life in clear glass bottles served ice cold is the choice now. I was a life(adult)-long drinker of Budweiser and Michelob. Anyway, they own many other brews now so this is just a ‘blip’ to corporate.
Modelo Especial is a better beer than Bud Lite. Modelo Negra is very superior beer, actually an Ale.
Bud Lite was the number one
seller I maintain not because of its taste or quality, but due to slick advertising and cheap price. Ever since the end of Prohibition, Americans have been mostly content to drink a watery beer concoction that could be quickly and cheaply brewed. Budweiser notoriously boasted of using rice in its brew, basically a cheap filler. In the 1980s so called Lite beers became a thing for consumers wanting a lower calorie less filling brew. Mich Ultra is the ultimate lite beer with low calories, low carbs, low alcohol and low taste.
I am surprised that Modelo, a traditional brewed lager, has so quickly dominated the US market. Perhaps American consumers have discovered the taste of real beer.