Posted on 06/29/2024 4:34:11 AM PDT by dennisw
66 Comments A major farm supply retailer said it will eliminate DEI roles, end its carbon emissions goals and cut ties to an LGBTQ advocacy group following a social media campaign calling for the firm to revoke its “woke” policies.
Tennessee-based Tractor Supply — an 85-year-old company with 2,250 stores — made the decision after conservative commentator Robby Starbuck called for a boycott over the past three weeks on X.
“We have heard from customers that we have disappointed them,” Tractor Supply said in a statement on Thursday. “We have taken this feedback to heart.”
The retail chain — which sells home improvement equipment, livestock, and agricultural supplies for farmers and pet owners — said it will stop sponsoring Pride festivals and cut ties to LGBTQ advocacy group Human Rights Campaign.
It will also “eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment,” the company said.
Instead, Tractor Supply will beef up its support for veteran causes, emergency response agencies, animal shelters, state fairs, rodeos and farmers’ markets, the company said.
(Excerpt) Read more at nypost.com ...
They had easy access to horse paste Ivermectin when people were scrambling to find some.
“Tractor Supply ends ‘woke’ DEI, climate change policies”
Did they FIRE those who made and/or supported ‘woke’? I didn’t think so.
Like public schools when teachers are told they can no longer groom kids and help get them ready to get butchered at Texas Children’s Hospital, I expect most of Tractor Supply’s ‘wokeness’ to remain, but be underground.
I bought some of my first at TSC back in Nov. 2020. I was ahead of the curve. It was only $4 a tube then! For the apple-flavored Durvet good stuff.
I want heads on pikes. I want names of who they have fired.
Exactly! Look how quick they decided to put out this statement. Not buying it nor am I buying from tractor supply ever again. Once you jump on the woke bandwagon, you’re not allowed to jump off. And where’s the leftist outrage? Seen and heard zip, zero, nada from the usual suspects. That right there tells me this is a farce and they’ll just go underground.
They need to fire the woke idiot that had this unbright idea.
“And where’s the leftist outrage?”
GREAT POINT. I also note the same when appropriate, on other issues. Sounds like they’re trying to placate the bubba’s, but for those working there, gay pride it is!!!
tractor supply said
the company says
someone is keeping a low profile
oh mister ceo where are you?
btw have we heard from the drag queen farmers and trans ranchers in response to the dei reversal?
A guy told me he goes there with his boy to check out the chicks! :)
George Strait said he was going to rep them anymore, said he had a reputation to uphold and he wasn’t support woke.
That got thier attention.
“Did they FIRE those who made and/or supported ‘woke’? I didn’t think so.”
You make of assumptions with no facts.
“Tractor Supply Company Statement
June 27, 2024
For more than 85 years, Tractor Supply has been focused on one thing…serving Life Out Here. Every day our 50,000 Team Members take care of our customers like family. We deeply value our relationship with our customers and the communities we call home.
We are passionate about being good neighbors in our hometowns because without you, we would not be what we are. It is imperative to us that our customers’ hard-earned dollars are taking care of our Team Members and the communities we all love. As you supported us, we have invested millions of dollars in veteran causes, emergency response, animal shelters, state fairs, rodeos and farmers markets. We have also invested in the future of rural America. We are the largest supporter of FFA and have longstanding relationships with 4-H and other educational organizations.
We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart.
Going forward, we will ensure our activities and giving tie directly to our business. For instance, this means we will:
No longer submit data to the Human Rights Campaign
Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business
Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns
Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment
Withdraw our carbon emission goals and focus on our land and water conservation efforts
We will continue to listen to our customers and Team Members. Your trust and confidence in us are of the utmost importance, and we don’t take that lightly.
As we look forward to celebrating our nation’s independence, we also celebrate our more than 50,000 team members across 2,250 stores. Rural communities are the backbone of our nation and what make America great. We are honored to be a part of them.
We are always here and ready to serve you and your family with our legendary service for the life you love. See you in the stores.”
I had just purchased https://www.tractorsupply.com/tsc/product/espoma-organic-tomato-tone-to8-1292420 https://www.tractorsupply.com/tsc/product/groundwork-1-cu-ft-cow-manure-and-compost-2332916 since t I found good prices and free ship if over $29.00. Much cheaper than other liberal leaning sources.
Why did the board hire a CEO from Macy’s who knows absolutely nothing about his customers or the product line they sell? Why did the CEO hire a woman with little experience and from McDonald’s as VP of people there to be head of dei and all that rot? Shareholders should demand a house cleaning of the “C-suite”.
Also a fair guess that TSC also took a hit from employees too, since the company is geared to rural-ish areas so too are most of their employees. When perspective workers realize they have to sit through LBGTfag stuff during orientation they said enough. Notice that that TSC never mentioned employment training issues specifically in their PR release.
did they fire the woke executive or HR moron that instituted the DIE policies?
They found out woke, DEI and climate change are just money wasting DEAD WEIGHT
They talk the talk. I doubt they're going to walk the walk.
Good riddance.
Nothing like a little squeeze on the old wallet to make one see the reality of the situation... :)
“I expect most of Tractor Supply’s ‘wokeness’ to remain, but be underground.”
Yep, that’s what cockroaches do. They don’t change they just hide.
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