Tractor Supply certainly had its finger on the pulse of their customers when they went woke, didn’t they? Didn’t learn a thing from the Bud debacle.
I see their “statement”, but nothing about terminating the board of directors/officers of the corp who came up with and put this idea into motion. Absent firings this “walk-back” is just a smoke screen. The DEI will just go underground. That’s how the UC system evaded prohibitions against race preferences for student admissions. They were kept and enforced, just secretly and illegally. Because that’s how leftists work.
I think in the case of corporate parakeets singing the praises of having your head up someone else's a**, it is indeed about the publicity. The Queer idea has been to intimidate your loyal consumers from remembering that the whole thing, besides being ridiculous, is unnatural and dangerous to your soul.
This public turnabout, if it continues as a trend--which I think in time it will--will have both tacit and open imitators, and will be fatal to what we might call "The Unnatural Project."