I haven’t listened to Bannon, but I can tell you some of the instant turnoffs even of subjects where I have a great deal of interest. The speaker repeats himself and never seems to get to the subject I’m interested in. The speaker starts off with something like, “because of Global Warming.” There’s pounding music intended to hype my blood pressure. The speaker includes too many subjects. The speaker comes across as new age. The speaker has distracting tattoos. The speaker has verbal ticks like, “youknowwhatImean?” or, “uhm, uhm, uhm.” Oh, and my favorite, poor grammar.
One of the great Jewish comedians wrote, “If a joke can be told in four words, don’t say it five.” I think that’s true of anyone trying to reach the public, whatever the topic.
I’ve noticed YouTube videos average twice as long as they used to be. They never get to the point. I might be interested in a subject but am not willing to sit through a 20 minute harangue for 2 minutes of content.