Star Wars toys are not selling. Go into any toy story and they are full of old Star Wars toys that are not moving..
Seen it myself. Sure they are still selling some toys and merch, but not like they used too. Baby Yoda was a fluke and is probably 1/3 or more of all the Star Wars sales the past 2 years.
If you don’t work there you don’t know how often they’re cycling merch. Meanwhile we know the toy industry is having a rough patch, sales are down across the board. BUT the area where sales are down the least is TIE-INs. Star Wars merch, Marvel merch, DC merch. This stuff is still selling well.
Also keep in mind the merch industry (especially the Star Wars part) isn’t just toys. Pajamas, shower curtains, books, comics (published by Marvel so Disney owns both sides of that), chopsticks (lightsaber chopsticks, I might need those), cutting boards, tumblers. The world of Star Wars merch is HUGE. They could ditch the toys entirely and still make a couple hundred million a year on Star Wars merch. I was out in nerd land on Star Wars day Saturday, I probably saw close to $1000 worth of Disney money on people, and that was t-shirts and socks and hats.
Disney is making money hand over fist on Star Wars, anybody telling you otherwise is lying. Don’t believe them.